How do I sell more cyber insurance products and engage more deeply with my clients on cyber risk?
Commercial insurance buyers are generally well-versed on their risks, needs, and market options for traditional lines of insurance. This is not always the case for cyber insurance. Buyers may not be knowledgeable on the risk in general or may not understand the true risk exposure of their organization. As an insurance advisor, you need to be able to educate prospects and clients while demonstrating that you understand their needs and exposure. So, how can this be done quickly and efficiently for both generalist and cyber specialist brokers?
Broking Manager combines a large number of data sources – from internal and external security data, historical losses and enterprise data – and applies specialized analytics to produce targeted information on your client’s cyber risk profile. This is achieved without any input from the insurance buyer and without introducing friction into the sales process.
With Broking Manager’s CyberCube Signal report, you can educate your prospects and clients on potential sources of loss, recent and relevant cyber events and benchmarking against peers. When reports are enhanced with minimal additional data points from the client, you can have even more impactful discussions around company-specific risk mitigation or insurance strategies and security data signals that may influence buying decisions.
